The Most Widely Recognized and Highly Valued Sign Throughout America.
(continued)

The face of retailing is changing across the country. Giant, big box merchandisers and category-killer warehouse operators are crushing competition and starving out traditional family businesses. They have huge advertising and promotional budgets and tremendous buying power ... but they also have fickle customers, half hearted, ugly stores and no warmth, no history, no tradition.

Around the nation, small Davids are successfully holding their own against these Goliaths and growing in community after community. How? By taking advantage of specific marketing and design programs that offer what the giants cannot ... tightly-targeted, community-wise consumer programs ... superior products with solid brand name acceptance ... and a tradition of giving knowledgeable advice and smiles! And that, in a nutshell, is the concept and philosophy of Purina's new Premier Services Program